Media Test rewrite- #1

B.
1. Media constructs reality

This Cadillac car advertisement show two males driving in the car, who are both white, attractive. This shows an idealistic version of reality because it represents the "american dream" and the pursuit of happiness. From seeing this advertisement you can conclude that you have to be male to drive this car, you have to be white, attractive and wealthy. This is advertisement is clearly marketing to be with this look or who has these qualities. It implies that you must look a certain way to be suit to drive this car, when in reality barely anyone will fit this exact profile. But by using this version of reality it shows people that by buying a Cadillac car, you could fit this profile like this advertisement (wealthy, good looking, well dressed). The men in the Cadillac look like they are driving quickly and look like they are off to some social event (dinner, club, party). They look like they have somewhere to go, and are not going to sit at home, being bored, and accomplishing nothing. This gives people the idea that this car will make you "cool".

2. Media contain value messages

This advertisement contains value images or messages in ways of the good life. In the ad, the car has two men sitting in it, therefore audiences assume that they are either both single males because of the lack of family, wife or girlfriend in the car along with them or that these two men are a couple, promoting gay relationships which would widen there target audience. This ad also contains messages of the good life because the men in the car are both white, attractive, well dressed wealthy looking men, which symbolizes that the person owning or driving this car will contain these attributed.