Blog #4- Reflection

      I worked with Gabby Lucey on this assignment. We decided to do an advertisement for an energy drink. We thought that this advertisement would work well on the side of a bus so it could be seen by a variety of people. Our ad uses olympic athlete Emma Snowsill to advertise for the drink. In our ad we chose to market, empowerment of women. We show Emma Snowsill throughout her life competing in some races and being behind the boys/males. We show her as a black figure to emphasize that she is in the shadow or dust of the males. But in the last picture, it is Emma Snowsill winning first place with our energy drink, Ambition, in her hand. We used media constructs reality and media contains value messages. Media constructs reality in our advertisement because we suggest that by drinking our energy drink you will have the power to win first place when obviously in reality one will not defiantly always win. Our ad also contains value messages because it implies that winning is the most important thing, winning is the thing everyones strives for and that being in the background is not good enough. I also believe we included the ad techniques properly in our ad. We used testimonial and bandwagon. Testimonial is when you use a celebrity or icon to endorse your product. We did this by using runner, Emma Snowsill to convince people that to win races she drinks our energy drink. Bandwagon is when you make people think they will be happier or cooler if you have the product you are selling or when you apply it to anyones desires (such as winning, like we did in our ad). In the layout of our advertisement. We put the main focus on the girl athlete, she is larger then the other characters in the images, she is a black figure and she is in the foreground in each picture.
     We equally contributed to the project and split the work very equally. We worked together on the proposal, as i created the product and idea for our media piece, Gabby did the target market, client and main drawings for our advertisement. We put it all together equally, and i think it turned out pretty well. I think we worked very well on this together on this assignment, created an interesting idea and planned the proposal of our advertisement well.