Michael Kors accessories advertisement
Michael Kors advertisements, along with many other clothing/accessories companies uses the concept of media constructing reality and media containing value messages. They all also use similar stories, codes, characters, appeals, target audiences and publication methods. This advertisement for the Michael Kors handbag shows two attractive people who are white, dressed well and obviously wealthy because they are on some sort of yacht or boat. The creators of this media present a very carefully constructed reality. They have set it up like this to appeal to a certain audience or attract certain people. This advertisement presents beauty, wealth and happiness, when having the product (handbag). Though this is clearly not always the case in reality. And will definitely not be by just using the product. The good life is the value message demonstrated in the advertisement. The ad implies that being wealthy, having a boyfriend/girlfriend, wife or husband and looking good is important. We know that the advertisement suggests that being wealthy is important because they couple are dressed in designer clothes on a yacht. We also know that it implies being in a relationship is important because in the Michael Kors advertisement it appears that the man in supporting of holding the women, which shows a message that women need a man to support them.
The characters in the advertisement are both wealthy looking, white, approximately the same age and attractive. Also codes are clearly used in the ad, for example, the woman's hands are fully in view, exposing no ring on her ring finger. When the advertisement was created, one of the main things the creators had to ask them selves was; what would appeal to the target audience? We can see the audience (age, gender, race, class etc) they are targeting to displayed in the media. Overall, this advertisement is a very typical clothing/accessories, including the setting, characters and message. Though i enjoy these classy and unrealistic advertisements because they let audiences fantasize about possibilities and dream!
Agreed. I would also say that this add is targeted at people (target market) similar to actors in this add.
ReplyDeleteI agree.
ReplyDeleteI also noticed that the woman is wearing a full length dress and the man is simply wearing short-shorts. Usually, it's the woman who tries to sell the image of sex but in this case, it seems as if the man is. This could be the company's way of targeting men interested in other men into looking at their product, thus creating a larger target audience.
good job deconstructing this!
ReplyDeletei agree!
i also agree with sonya!
i also noticed that u can't see the mans face.
but you can see the womens, kinda intresting.
good job!